Predrag K. Nikolic
Predrag K. Nikolic is Associate Professor at Cheung Kong School of Art and Design, Shantou University, in China. He is an interactive media designer, international digital media expert and a media artist who holds a PhD in Digital Media and an MBA. His research focuses on intelligent interfaces, robot creativity, AI aesthetics, machine-made content, design for behavioural changes and smart living environments. He mixes experiential reality, artificial intelligence, and responsive environments to engage an audience in new types of interactive experiences and media perceptions. His design and artworks, such as MIndCatcher, InnerBody, Ciklosol, Before & Beyond, Vroom, Robosophy Philosophy, Digital Lolipop, Botorikko were exhibited worldwide and presented at the Ars Electronica, SIGGRAPH, SIGGRAPH Asia, Technarte, Singapore Science Center, Hong Kong – Shenzhen Design Biennial, Maison Shanghai, etc.
Before joining Shantou University, professor Nikolic was Dean of the Faculty of Digital Production in Novi Sad, Visiting Professor at Bergen Academy of Art and Design Norway, Researcher at Aalto University Finland, Global Digital Director at Grey Worldwide, Global Digital Director at J. Walter Thomson Worldwide, Global Head of Digital at Ogilvy Greece, Head of Digital Marketing at Groundlink New York, Consultant at Yahoo and Managing Director at JadePremier London.
Predrag K. Nikolic has published numerous research papers in the field of artificial intelligence aesthetics, machine-made content, design for behaviour change, collective creativity, mix-experiential reality, multi-sensory interfaces in smart living environments, interactivity and interface design. He lectures at universities, international conferences, symposium and serves on many conferences committees.
Intelligent Playful Environments in New Urban Social Landscape