Neven Vrček is researcher, lecturer and present-dean at University of Zagreb, Faculty of Organization and Informatics, Croatia (UNIZG-FOI). His areas of academic and professional interest are e-business, e-government, information society development, organizational performance measurement and software engineering. He is author of more than eighty scientific papers ( http://scholar.google.hr/citations?user=z60oM00AAAAJ ) and several books. As a mentor, he successfully advised thirteen PhD candidates and leaded several scientific projects. Beside academic record, he participated and leaded numerous professional projects in domains of his interest such as development of national interoperability framework, development of e-business strategy, implementation of balanced scorecard, development of national e-invoicing infrastructure, etc. He is member of several professional and academic associations. In period from 2005 to 2014, he was editor of Journal of Organizational and Information Sciences. He is head of doctoral program Information Sciences at UNIZG-FOI, head of postgraduate program Public administration, member of auditing board of Croatian national bank, certified auditor of higher education institutions and member of scientific boards of several journals and conferences. He is also Advisory Committee representative of University of Zagreb, Faculty of Organization and Informatics at W3C.
Title: Smart products and new cost benefit paradigms
Smart products are getting wide utilization in the society and their usage is changing commercial landscape. New level of customer experience has been generated and customers expect on-demand personalized services at any time. Innovative technologies combined with artificial intelligence and new generation of services diminish the boundaries between products and services. Customers are totally focused on their needs and not on the the products that might be necessary to fulfill customers’ requirements. That is why service providers generate new commercial models in which on demand usage is a paramount paradigm. However, this approach also has a downside since information technologies constantly reduce number of workforce per service/product, which will have tremendous effects on labour market. That is why constant adaptation of workforce skills is required combined with seek for new business models. Cost benefit models have also been adapted since owning resource of any kind is less profitable. Although low asset-owning dependence seems attractive on first sight there are new challenges imposed to service providers in a form of highest possible utilization rate during limited lifecycle of a resource bounded by technological obsolescence. The impact of this pressure is increase of price of leased resources. That is why cost benefit analysis must be carefully planned and calculated with crucial emphasis on time and utilization rate in limited lifespan of resource usage. This lecture deals with innovative cost-benefit models related to lease of technological resources and smart products.